ALL POSTS TAGGED play advertising
Utilising Game Mechanics: Doing Verses Showing
Posted Jul 10 in Work tagged Gamification, play advertising by Fritz BachenMany people are currently talking about game mechanics, and the gamification (yuk) of culture. What is it? In a nutshell humans have a desire to play. By playing we test boundaries, we exercise cognitive flexibility, we use our imagination, and we push the limits, all in a safe environment. Therefore we are hard wired to [...]
Read more...Marketing, Advertising, Play
Posted Apr 02 in Press tagged Brilliant marketing campaign?, play advertising by Fritz BachenThere has been a lot said recently about the powers of play, and how marketers can harness this philosophy. As we see it marketing is the art of getting people to do what you want them to do. Play is about people doing what they enjoy doing. The more marketing can be delivered through play [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
