ALL POSTS TAGGED Prison
Segmenting the Prison Population: Who eats who in prison
Posted Apr 02 in Opinion tagged correctional psychology, Prison, prison segmentation by Fritz BachenHere’s the Adnews March 2011 article. Ever been to prison? You’ll quickly discover not all inmates are the same, a quick and dirty segmentation reveals a wild array of characters. Like any market you can segment it in different ways; what ethnic gang they belong to, or what mental illness they have, or even what [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
