ALL POSTS TAGGED reality advertising
What’s ‘Reality Advertising’: And Why Mumbrella Was A Little Harsh
Posted Jan 02 in Opinion tagged Mumbrella, reality advertising, reality TV by Fritz BachenSomething annoyed me about an article in Mumbrella a few months ago. It was talking about ‘fake’ campaigns, and yes ‘Witchery – ‘Man in the jacket’ was mentioned (a Naked campaign from a few years ago). The article suggests the campaigns break a fundamental cornerstone of ‘truth in advertising’. What I found irritating [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
