ALL POSTS TAGGED TAC
TAC #homesafely: Case Study
Posted Mar 02 in Work tagged #homesafely, Naked Communications, road safety, TAC by Fritz BachenNaked Communications latest for the TAC in Victoria. If you contributed to this campaign – thank you. This campaign was shortlisted in Adnews Media campaign of the year. Have a look and you’ll see why.
Read more...5 Projects by Naked Communications in 2012
Posted Dec 24 in Work tagged art series hotel, Naked Communiations, Renault, Southern Comfort, TAC, Who Gives a Crap, WorkSafe by Fritz Bachen1. Art Series Hotels, The ‘Overstay Checkout’ This campaign is more of a business idea we have developed with Art Series Hotels. The Overstay Checkout is part gamification of the hotel experience, and in-part behavioural economics. In essence you don’t have to check out of your room until the next person checks in. Ring every [...]
Read more...Renaming Speed to Speedkills: Getting People to Slow Down
Posted Jan 14 in Work tagged Speedkills, TAC, traffic psychology by Fritz BachenHere’s a new approach to asking people to slow down on the roads that we have developed with the TAC and the people of Speed, Victoria. We are working with the TAC and the rural town of Speed to get the town of Speed to change its name to Speedkills. It was only launched on [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
