ALL POSTS TAGGED Thinking
Review of Daniel Kahneman’s: Thinking Fast and Slow
Posted May 29 in Press tagged behavioural economics, book review, daniel Kahneman, fast and Slow, Thinking by Fritz BachenThis is a review I have completed in the International Journal of Advertising for Daniel Kahneman’s interesting book ‘Thinking, Fast and Slow’. If you are into Behavioural Economics you may want to read it. Unfortunately, I only have these photos – but if you click on them they should come up full size.
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
