ALL POSTS TAGGED variable positive reinforcement
A Day at the Races
Posted Nov 01 in Opinion tagged Gambling, lara Bingle, Melbourne Cup, variable positive reinforcement by Fritz BachenYesterday I went to the races. I (along with most of Melbourne it seemed) was lucky enough to be watching from The Birdcage. There were a number of celebrities there – including Lara Bingle. Now I’ve commented on Lara’s fashion elsewhere, however nothing prepared me for the striking number she was wearing yesterday. As someone [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
