ALL POSTS TAGGED WorkSafe
5 Projects by Naked Communications in 2012
Posted Dec 24 in Work tagged art series hotel, Naked Communiations, Renault, Southern Comfort, TAC, Who Gives a Crap, WorkSafe by Fritz Bachen1. Art Series Hotels, The ‘Overstay Checkout’ This campaign is more of a business idea we have developed with Art Series Hotels. The Overstay Checkout is part gamification of the hotel experience, and in-part behavioural economics. In essence you don’t have to check out of your room until the next person checks in. Ring every [...]
Read more...WorkSafe: Don’t ask people to do Dangerous things, as they’ll probably do it.
Posted Apr 18 in Work tagged Advertising, Behaviour change, human behaviour, Milgram, obedience, psychological experiment, WorkSafe by Fritz BachenIf you studied undergraduate psychology you would have been lucky enough to witness the great social psychology experiments of the 1960′s. These experiments were conducted long before ethic committees were set up and pushed the boundaries of insights into human behaviour. One such series of experiments was conducted by Stanley Milgram, he was interested in [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
