2009
My Favourite email of 2009
Posted Dec 28 in Opinion, Uncategorized tagged Uncategorized by Fritz Bachen2009 was an interesting year – not without its dramas. As a leaving gift I thought I would share with you an email I received in the midst of the ‘Get Kyle off the air’ saga (I’ve deleted his name). Bring on 2010. Fritz Dear Fritz, My name is X, I am a freelance media [...]
Read more...Tiger Woods Never Watched Batman
Posted Dec 13 in Opinion tagged Batman, Karl Jung, The Shadow, Tiger Woods by Fritz Bachen“The brighter the picture the darker the negative”, is a wonderful quote from the Batman animated series. Batman is based on the concepts of the shadow – made popular by Carl Jung. Briefly, the theory is that we all have a shadow, and one of our challenges in life is to successfully embrace our shadow. [...]
Read more...Are you lonely tonight?
Posted Dec 05 in Opinion tagged depression, lonely, meetup.com by Fritz BachenYou may have heard about the latest study on loneliness by now. If you haven’t there are two key messages: Loneliness spreads between social networks like a virus If you are lonely you tend to act more negatively to others therefore reinforcing your loneliness. There are some conclusions to be drawn from this, namely 1. [...]
Read more...Some News on Naked and FBI Radio
Posted Dec 05 in Work tagged ask richard, BandT, emotional connection, FBi, social media by Fritz BachenQuick note to say Naked was happy with winning B&T‘s Specialist Agency of the Year, and Media Campaign of the Year for FBi radio The campaign was called ‘Ask Richard’ had a $0.00 media budget, and was driven primarily through social media. So to all of you who promote social media campaigns like ‘Ask Richard’ [...]
Read more...Forensic Shopping Investigation III: 48hr Rapid Detox
Posted Nov 22 in Uncategorized, Work tagged Uncategorized by Fritz BachenI’ve just had a rather turgid form of diarrhea bought on by my latest purchase the 48 Hour Rapid Detox (The fast, easy, delicious detox plan that works in as little as two days). Right now I’m feeling fragile and sore and I can confirm that this product is of course no more than a [...]
Read more...A Day at the Races
Posted Nov 01 in Opinion tagged Gambling, lara Bingle, Melbourne Cup, variable positive reinforcement by Fritz BachenYesterday I went to the races. I (along with most of Melbourne it seemed) was lucky enough to be watching from The Birdcage. There were a number of celebrities there – including Lara Bingle. Now I’ve commented on Lara’s fashion elsewhere, however nothing prepared me for the striking number she was wearing yesterday. As someone [...]
Read more...The Bastard Child of Social Media
Posted Oct 27 in Opinion tagged anonymous comments, antisocial media, social media by Fritz BachenI wrote a piece for The Punch that was uploaded today. The conversation that follows is more interesting than the actual article.
Read more...Insight is over-rated: Why ‘why’ is less important than ‘how’
Posted Oct 14 in Opinion, Uncategorized tagged Uncategorized by Fritz BachenIt’s about why ‘why’ does not have all the answers.
Read more...The Obsession With ‘Emotional Advertising’ is Missing the Point
Posted Oct 11 in Opinion tagged behavioural response, Bogusky, emotional advertising, Millward Brown, Rational advertising, Utility Marketing by Fritz BachenRecently Millward Brown put out a white paper titled “Should my advertising stimulate an emotional response?” I applaud Millward Brown for trying to answer such a question – and the article is a good read, concluding unsurprisingly with ‘yes’ we should encourage an emotional response. However, to be frank, I think asking a different question [...]
Read more...The Weirdest ‘Client’ I Ever Had
Posted Oct 05 in Opinion tagged NSW Corrective Services, sexual paraphilia by Fritz BachenJust about everyone in the workforce has ‘clients’ of some description. I used to work for the NSW Department of Corrective Services – where my ‘clients’ were prison inmates. We used to call them ‘clients’ as we were providing a service to them, and calling them patients was apparently pathologising them (incidentally during an even [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
