Change T.A.R.P. To BANANA
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If you work in advertising or media you will know about and have been baffled by the term TARP. It stands for Target Audience Rating Point (TARP) and is meant to be a meaningful way of suggesting how many TV spaces media buyers should purchase for the good of the brands they are working on. OZtam define a TARP as “The average viewing audience for a demographic expressed as a percentage of the relevant Universe Estimate“.
My issue with TARPS is that there are so many unknown variables, and we don’t even know how many times we should be getting people to view our ads anyway. I’ve suggested changing the term TARP to BANANA because broadly we know the more TARPS (BANANAS) the better, but after that things get a little… grey.
Thanks to all of the people who have joined the ’cause’ so far. This includes:
@ren172
@daveetempleman
@rhoughtcloud
@granleese
@georgezd
@gavinheron
@tonyohalloran
@simonislawson
@baingavin
You are all brave pioneers.