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Pre-testing Advertising: Is it a Little Silly?

This is a article I wrote recently for B&T magazine – kind of antagonistic by proxy.   I was recently asked by ABC radio to name the four big unanswered questions in our field. One of the questions I posed was that we don’t know if a campaign or idea is going to work. I [...]

Lance Armstrong and Psychopathy

Write an article on psychopaths to get some attention. Act like a psychopath to get the worlds attention.  This is what I think will happen when lance Armstrong appears on Oprah. This article originally appeared in The Drum, before any of the ‘leaked’ bits about the interview emerged. When Lance Armstrong sits down on Oprah’s [...]

Victory Against an Evil Market

It’s not often I write something that gets 300+ comments back. Here’s a piece I wrote for The Drum on the success of plain packaging cigarettes about a month ago.  The original can be found here.   The introduction of plain packaging laws will stifle the strength of cigarette brands, writes psychologist and marketer Fritz [...]

An Interview with Bob Garfield

So if you don’t know who Bob is you can check him out here. He was the moderator at our recent presentation in Cannes. This is what he has to say about Naked Communications philosophy of communications (copied word for word from his website).   Benjamin Franklin Wants You To Read This by Bob Garfield, [...]

‘Doggies’ Disturbing

I don’t really get into NRL, but occasionally I watch the NRL Footy Show (I’ve no idea why). Over the last few weeks I’ve seen something I find disturbing (no doubt others will think I am part of the nanny state).  People are encouraged to do a ‘Doggies’ symbol, a show of support for the Bulldogs. [...]

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Roland Barthes "Mythologies" and Consumerism in the Occupy Wall Street Movement

A student called Anthony emailed me asking he could write a post on my site about Occupy Wall Street.  I said yes here it is.  His name is Anthony Garcia he writes at www.onlinegraduateprograms.com what do you think? He’ll probably be incredibly famous one day. Students in online graduate programs andtraditional colleges read and discuss the [...]

The Steve Jobs Hoopla

Heres an opinion piece on Mumbrella about our reaction to Steve Job’s death. The Naked office is a reasonably fun and happy place. On the whole it’s free of workplace bullying, and most people clock in and out at a reasonable hour. However, recently something happened that caused great upset to our staff – it [...]

Positive Consumption: A How To Guide

This article originally appeared in The Punch, earlier this week. Consumer spending is good, right? We are told in the media all the time to spend more, and we worry when “consumer confidence” is down. Why is that? In short, the answer is because we have a GDP to look after. The GDP (Gross Domestic [...]

Change T.A.R.P. To BANANA

If you work in advertising or media you will know about and have been baffled by the term TARP. It stands for Target Audience Rating Point (TARP) and is meant to be a meaningful way of suggesting how many TV spaces media buyers should purchase for the good of the brands they are working on. [...]

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