The Steve Jobs Hoopla
Heres an opinion piece on Mumbrella about our reaction to Steve Job’s death. The Naked office is a reasonably fun and happy place. On the whole it’s free of workplace bullying, and most people clock in and out at a reasonable hour. However, recently something happened that caused great upset to our staff – it was beyond our control and very worrying. There were group emails sent around with messages of condolence, and perhaps even a tear or two. However, it wasn’t just our office – the same scenes of morning could be seen right across the world. What happened?
Well…. Last week a very good manufacturer of consumer electronics died, Steve Jobs.
After his death The Economist describes Steve Jobs as a man who “Stood out in three ways – as a technologist, as a corporate leader and as somebody who was able to make people love what had previously been impersonal, functional gadgets.”
Could not have said it better myself.
We are living in a world where there is an unparalleled outpouring of grief for someone who has made us fall in love with our PDA’s, computers, and MP3’s.
What the fuck?
Continue reading it (and seeing the comment thread which are great) here.
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
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