Australian Creative: 2013 Power 20
Posted Feb 05 in Press tagged Fritz Bachen
In the cringe, self-promotion moment of the week I’ve been selected in a list of creative type people dubbed the ‘Power 20′, by Australian Creative. However, it’s not that often people publish nice things in print about me – so here’s the article. Thanks Australian Creative for including me.
I also like this quote “If he was a cocktail he’d be one part concerned psychologist, one part hopeful social commentator, two parts provocateur. Add a dash of ’96 time warp then top to overflowing with familial pride”.
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
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