I Resigned From Naked Communications
After 9 years at Naked I’ve resigned. I can still remember the first day meeting Mat Baxter and walking down from the cafe where we met to look at a potential office space for us to lease (we ended up taking it and staying there the whole time).
I’ll write something a little more heartfelt about my time there later. Suffice to say I loved it passionately, yet I’m extremely excited about my next move. Here’s some of the trade press about it Mumbrella, BandT and The Australian.
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
Comments
Sunel
Oct 15th, 2013Hi Fritz – I have been following you in the news for a few years and you are indeed the master of consumer psychology in Australia. I am interested in contacting you, I imagine you will have a new email address. Would you have this up on your website soon? Looking forward to connecting.
Sunel van Renen
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