Here’s an interesting interview I did this morning with Nick Grimm on ABC News24. It’s looking at the governments strategy on not facing the media about certain issues. There is a lot more to this topic than the 2 minute interview – but thought it worth sharing. Im not sure how to download the video from the ABC website to here (or if indeed I’m allowed?)
Here it is!!
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
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