Earlier this week I announced I’ll be joining CuminsRoss as Chief Strategy Officer. This is an exciting opportunity for me for reasons I’ve spoken about in The Australian, Mumbrella, Adnews and B&T. The Australian also said I was “one of the most creative thinkers and strategists in Australian advertising. Thanks for that, and all the other nice, positive comments I received about the decision to join them. Really excited.
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
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