This is a article I wrote recently for B&T magazine – kind of antagonistic by proxy. I was recently asked by ABC radio to name the four big unanswered questions in our field. One of the questions I posed was that we don’t know if a campaign or idea is going to work. I [...]
Read more...Really pleased to announce that our latest work for the Art Series Hotel’s, the Overstay Checkout, won the global award for innovation given out by WARC each year. We get $10,000 and a trophy, but more than that (obviously) the recogntion that we have created the most innovative work in the advertising landscape for 2012 [...]
Read more...I’m convinced that we don’t improve by evolution, only by revolution. I seen massive brands like Kodak and closer to home Ansett die. Trisha’s toys, the toy store in Cottesloe I used to get my toys from as child couldn’t compete with the category killer ‘Toys R Us’ – it’s now dead too. Same with [...]
Read more...Woodside – Fritz Bachen AIR Here’s a radio interview I did with ABC Perth about the recent victory the ‘environmentalists’ (i.e. general population) had over the $45 billion proposed Browse LNG project in Northern West Australia. Towards the end it touches on business models and the balance of capitalism and socialism.
Read more...Note: Nobody I approached felt comfortable publishing this – so hear it lies, slightly out of place on my blog. Some years ago I worked in the area of forensic psychology, assessing sexual offenders for court and parole. Assessing the dangerousness of a sex offender involved looking at many facets of their lives including their [...]
Read more...Our agency is getting our head around the principles of behavioural economics and it’s starting to inform our thinking and improve our ideas dramatically. I see behavioural economics as rather executional – it doesn’t help frame the problem, the behaviour to change, or the overall strategy – but once all of that is clear it [...]
Read more...Naked Communications latest for the TAC in Victoria. If you contributed to this campaign – thank you. This campaign was shortlisted in Adnews Media campaign of the year. Have a look and you’ll see why.
Read more...Dare I say it, a revolutionary idea for the hotel industry. This is Naked Communication’s latest work with The Art Series Hotels. Great results. Was shortlisted in Adnews ‘Gamechanger’ Award for 2013.
Read more...An article that first appeared in The Australian in Feb 2013. I HAVE a very strong emotional connection to Twitter. What does that mean? I use it a lot, I talk about it often, and I love it. I really enjoy it, and I don’t use any other social media service to anywhere near the [...]
Read more...The above is an article that appeared in Adnews. It’s a relatively funny tale about an experience I had at MONA. I asked readers of the column to say hi to the store owner involved in the article. From the tweet below a few of you have. Point of the article is a) ask [...]
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