2013

Pre-testing Advertising: Is it a Little Silly?

Posted Jul 17 in Opinion, Uncategorized tagged , , , , by

This is a article I wrote recently for B&T magazine – kind of antagonistic by proxy.   I was recently asked by ABC radio to name the four big unanswered questions in our field. One of the questions I posed was that we don’t know if a campaign or idea is going to work. I [...]

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WARC Innovation Award for our Overstay Checkout

Posted Jun 08 in Work tagged , , by

Really pleased to announce that our latest work for the Art Series Hotel’s, the Overstay Checkout, won the global award for innovation given out by WARC each year. We get $10,000 and a trophy, but more than that (obviously) the recogntion that we have created the most innovative work in the advertising landscape for 2012 [...]

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Why Trumps What: A Brand Built For Growth

Posted May 27 in Opinion tagged , , , by

I’m convinced that we don’t improve by evolution, only by revolution.  I seen massive brands like Kodak and closer to home Ansett die. Trisha’s toys, the toy store in Cottesloe I used to get my toys from as child couldn’t compete with the category killer ‘Toys R Us’ – it’s now dead too. Same with [...]

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Is Capitalism Now the Servant of Socialism?

Posted Apr 12 in Press tagged , by

Woodside – Fritz Bachen AIR Here’s a radio interview I did with ABC Perth about the recent victory the ‘environmentalists’ (i.e. general population) had over the $45 billion proposed Browse LNG project in Northern West Australia.  Towards the end it touches on business models and the balance of capitalism and socialism.

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The Dangers of Masturbation and How To Avoid Them

Posted Apr 03 in Opinion tagged by

Note: Nobody I approached felt comfortable publishing this – so hear it lies, slightly out of place on my blog. Some years ago I worked in the area of forensic psychology, assessing sexual offenders for court and parole.  Assessing the dangerousness of a sex offender involved looking at many facets of their lives including their [...]

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Behavioural Economics in Action: A Case Study

Posted Mar 16 in Work tagged , by

Our agency is getting our head around the principles of behavioural economics and it’s starting to inform our thinking and improve our ideas dramatically.  I see behavioural economics as rather executional – it doesn’t help frame the problem, the behaviour to change, or the overall strategy – but once all of that is clear it [...]

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TAC #homesafely: Case Study

Posted Mar 02 in Work tagged , , , by

Naked Communications latest for the TAC in Victoria. If you contributed to this campaign – thank you. This campaign was shortlisted in Adnews Media campaign of the year. Have a look and you’ll see why.

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The Overstay Checkout For Art Series Hotels

Posted Mar 01 in Work tagged , , , , by

Dare I say it, a revolutionary idea for the hotel industry. This is Naked Communication’s latest work with The Art Series Hotels.  Great results.  Was shortlisted in Adnews ‘Gamechanger’ Award for 2013.

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Has the Big Brand Ad Had its Day?

Posted Feb 26 in Opinion tagged , , , by

An article that first appeared in The Australian in Feb 2013. I HAVE a very strong emotional connection to Twitter. What does that mean? I use it a lot, I talk about it often, and I love it. I really enjoy it, and I don’t use any other social media service to anywhere near the [...]

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Ask for a Favour and be Liked More

Posted Feb 10 in Opinion tagged , , , , by

The above is an article that appeared in Adnews.  It’s a relatively funny tale about an experience I had at MONA.  I asked readers of the column to say hi to the store owner involved in the article. From the tweet below a few of you have.   Point of the article is a) ask [...]

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