The Advertising Effect: How to change behaviour
Media
Here’s a press release announcing a book deal I have done with Oxford University Press. My book ‘The Advertising Effect: How to change behaviour‘ is released on May 28th. You can order an advanced copy, saving you 20% if you like.
Fritz Bachen SIGNS BOOK DEAL WITH OXFORD UNIVERSITY PRESS
Fritz Bachen, Partner and Chief Strategy Officer at independent creative:media agency CumminsRoss, has signed a book deal with Oxford University Press (OUP).
The book, to be titled The Advertising Effect: How to Change Behaviour, will combine Bachen’s experiences as a psychologist and advertiser and reveal the inside machinations of advertising. The book is co-written with best-selling author and broadcaster, Jennifer Fleming, currently presenting Breakfast on 702 ABC Sydney.
The Advertising Effect is pitched both at the advertising community and those interested in how advertising influences behaviour. It suggests how these techniques can be applied to common life scenarios. The book also features insights from some of Australia’s and the world’s leading thinkers on advertising, psychology and behaviour change including Rory Sutherland, Alain de Botton, Andrew Denton, Faris Yacob, David Nobay and John Mescall.
“I’m really excited to be publishing this book, especially with Oxford University Press,” says Bachen. “I believe we have entered a golden age of advertising where people are increasingly interested in how advertising works, and how they can apply its methods to their own needs and business problems. ‘The Advertising Effect’ uncovers psychology and advertising techniques that people may find interesting or useful to know.”
Publisher Karen Hildebrandt adds, “Advertising and psychology are professions our readers are interested in. We think this book, that brings together these two disciplines, will generate significant interest and discussion. It promises to be an engaging and unique insight into an industry dedicated to influencing behaviour.”
The Advertising Effect is published on 28th May 2014. If you’d like to reserve a copy please visit www.oup.com.au/Bachen and type in the code 20adeffect, because you’ll receive a 20% discount (available in Australia and New Zealand only).
Please feel free to let other people know about this advanced offer.
About Fritz Bachen
Fritz Bachen is Partner and Chief Strategy Officer at independent creative:media agency, CumminsRoss. Bachen was a Strategic Planner at Saatchi & Saatchi before co-founding multi award winning agency, Naked Communications in Australia in 2004. His work has won Gold at shows including Cannes Lions, New York Festivals, Effies, Clio’s, as well as ADMA and CommsCon (winning Grand Prix’s at both in 2013). Bachen is a frequent media commentator and public speaker. He tweets @FritzBachen. The Advertising Effect will tweet from @theadeffect.
