ALL POSTS TAGGED adidas
Hawkspotter: The adidas Hawthorn Application for Footy Fans
Posted Jul 28 in Work tagged adidas, Hawkspotter by Fritz BachenAs reported by Contagious magazine, click on it to enlarge
Read more...adidas Stella McCartney Barricade and the mirrorcourt
Posted Jan 19 in Work tagged adidas, adidas Stella McCartney Barricade, Australian Open, Caroline Wozniacki, Laura Bobson, Maria Kirilenko, mirrorcourt by Fritz BachenNaked Communications has recently began work with adidas. Our first assignment was to help launch the new adidas Stella McCartney Barricade range. The brief was where style meets performance. The idea – playing tennis on a court made entirely of mirrors. Caroline Woziacki, Laura Robson, and Maria Kirilenko christened the court whilst playing in the [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
