ALL POSTS TAGGED Advertising
Renault Clio Gets A Wet Willy
Posted Sep 14 in Work tagged Advertising, car advertising, Naked Communications, Renault, Renault Clio, Wet willy by Fritz BachenI like these new ads we’ve done recently with Renault for the launch of Renault Clio. There’s also an interactive component if you want to get involved and win one of these unseriously stylish cars. The interesting part in making these ads was using the international assets, and adapting them in such a way that [...]
Read more...Don’t Be Afraid of The Science
Posted Sep 01 in Opinion tagged Advertising, behavioral economics, Behavioral Insights team, Behavioral science, BIT, Nudge, science by Fritz BachenThis article first appeared in B and T. it explains why advertising has a fear of science and what we should do about it. Has anyone here heard of The Nudge Unit? Most of you, good. Now here are two facts you may or may not know – the first is that it’s actually [...]
Read more...Why Advertising is The Consumer Face of Democracy
Posted Aug 03 in Press tagged Advertising, behavioural economics, democracy, MADE, Museum of Australian Democracy Eureka by Fritz BachenThis is a talk I gave at the opening of the amazing Museum of Australian Democracy Eureka (M.A.D.E.) earlier this year. My son Asterix makes a great cameo.
Read more...Has the Big Brand Ad Had its Day?
Posted Feb 26 in Opinion tagged Action Advertising, Advertising, Brands, emotional advertising by Fritz BachenAn article that first appeared in The Australian in Feb 2013. I HAVE a very strong emotional connection to Twitter. What does that mean? I use it a lot, I talk about it often, and I love it. I really enjoy it, and I don’t use any other social media service to anywhere near the [...]
Read more...Bored with Brands Saving the World
Posted Aug 05 in Opinion tagged Adnews, Advertising, cause related marketing, Effectiveness Awards, media by Fritz BachenOkay, I know I shouldn’t say this, but I’m going to. I’m a little bored with every brand I know trying to save the world. I have just returned from a week in Cannes where it seemed the only prerequisite for winning an award was you did something good beyond selling the brand or product [...]
Read more...10 Interesting People I’ve Met In Advertising
Posted Jun 03 in Opinion tagged Advertising by Fritz BachenOk so I’ve now been in ‘advertising’ for 10 plus years, and during that time I’ve met some pretty interesting people. In order to fast track your knowledge for interesting people to seek out and meet I thought I would list 10 of the most interesting people I’ve come across. Seek them out, ask them [...]
Read more...The Big Five Benefits of Advertising
Posted May 05 in Opinion tagged Advertising, Banksy, benefits of advertising, perceived value, Rory Sutherland by Fritz BachenSo advertising gets a bad wrap. So you may not like your favourite TV show being interrupted by Rhonda’s holiday in Bali. Or that ‘Longer lasting sex’ billboard plastered up near the local primary school really annoys you. However, before you hate on all of us Please consider this big five benefits of advertising. i. [...]
Read more...Fast Company: The Fight for the Fifth Screen
Posted Apr 24 in Press tagged Advertising, Fast company, media by adminThe article below is from Kit Eaton and lifted from Fast Company. It’s interesting. Smartwatches, AR goggles, and more: There’s a mighty scramble afoot for your last sliver of attention. Is the the start of ad-mageddon? Screens: can’t live without ‘em; can’t avoid ‘em. And surely where there are screens, there will be companies hocking [...]
Read more...WorkSafe: Don’t ask people to do Dangerous things, as they’ll probably do it.
Posted Apr 18 in Work tagged Advertising, Behaviour change, human behaviour, Milgram, obedience, psychological experiment, WorkSafe by Fritz BachenIf you studied undergraduate psychology you would have been lucky enough to witness the great social psychology experiments of the 1960′s. These experiments were conducted long before ethic committees were set up and pushed the boundaries of insights into human behaviour. One such series of experiments was conducted by Stanley Milgram, he was interested in [...]
Read more...Jason Russell vs. Joseph Kony: Kony2012, A Race to the bottom
Posted Mar 20 in Opinion tagged Advertising, cause related marketing, consumer manipulation, Jason Russell, Joseph Kony, Kony2012, social media by Fritz BachenClick here to see Tim Costello and myself discuss on Ten’s Breakfast. Here is a 20 minute podcast on Joseph Kony and Jason Russell. It’s a discussion I had on ‘Sunday Nights with James O’Loghlin’, on ABC Radio. It holds no punches, in short I think the ‘Invisible Children’ movement is advertising at its worst, making a [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
