ALL POSTS TAGGED behavioral economics
Don’t Be Afraid of The Science
Posted Sep 01 in Opinion tagged Advertising, behavioral economics, Behavioral Insights team, Behavioral science, BIT, Nudge, science by Fritz BachenThis article first appeared in B and T. it explains why advertising has a fear of science and what we should do about it. Has anyone here heard of The Nudge Unit? Most of you, good. Now here are two facts you may or may not know – the first is that it’s actually [...]
Read more...
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
