ALL POSTS TAGGED car advertising
Renault Clio Gets A Wet Willy
Posted Sep 14 in Work tagged Advertising, car advertising, Naked Communications, Renault, Renault Clio, Wet willy by Fritz BachenI like these new ads we’ve done recently with Renault for the launch of Renault Clio. There’s also an interactive component if you want to get involved and win one of these unseriously stylish cars. The interesting part in making these ads was using the international assets, and adapting them in such a way that [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
