ALL POSTS TAGGED Naked Communications
I Resigned From Naked Communications
Posted Sep 29 in Press tagged Fritz Bachen, Naked Communications by Fritz BachenAfter 9 years at Naked I’ve resigned. I can still remember the first day meeting Mat Baxter and walking down from the cafe where we met to look at a potential office space for us to lease (we ended up taking it and staying there the whole time). I’ll write something a little more heartfelt [...]
Read more...Renault Clio Gets A Wet Willy
Posted Sep 14 in Work tagged Advertising, car advertising, Naked Communications, Renault, Renault Clio, Wet willy by Fritz BachenI like these new ads we’ve done recently with Renault for the launch of Renault Clio. There’s also an interactive component if you want to get involved and win one of these unseriously stylish cars. The interesting part in making these ads was using the international assets, and adapting them in such a way that [...]
Read more...TAC #homesafely: Case Study
Posted Mar 02 in Work tagged #homesafely, Naked Communications, road safety, TAC by Fritz BachenNaked Communications latest for the TAC in Victoria. If you contributed to this campaign – thank you. This campaign was shortlisted in Adnews Media campaign of the year. Have a look and you’ll see why.
Read more...The Overstay Checkout For Art Series Hotels
Posted Mar 01 in Work tagged art series hotel, Game Changer, Hotel advertising, Naked Communications, Overstay Checkout by Fritz BachenDare I say it, a revolutionary idea for the hotel industry. This is Naked Communication’s latest work with The Art Series Hotels. Great results. Was shortlisted in Adnews ‘Gamechanger’ Award for 2013.
Read more...The Happily-Healthy Project
Posted Sep 24 in Work tagged Happily healthy, Happily Healthy project, happy, healthy, Naked Communications, Nestle by Fritz BachenRecently Naked Communications have been working with Nestle and a number of psychologists and nutritionists to create Australia’s most comprehensive study on happiness and health, The Happily Healthy Project. The study looks at the inter-relationship between health and happiness, and gives everyone who completes the lengthy questionnaire a HHQ (Happily Healthy Quotient). So far over [...]
Read more...What Marketers Want – In Their Own Words
Posted Aug 19 in Uncategorized tagged Booz and Company, Naked Communications by Fritz BachenThe attached is an article as it appeared in The Australian on August 3, 2009. Naked Communications and Booz & Company have jointly conducted research looking into the pressures faced by marketers, and how they are responding. This article summarises the findings of the qualitative stage of the study.
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
