ALL POSTS TAGGED social media
Jason Russell vs. Joseph Kony: Kony2012, A Race to the bottom
Posted Mar 20 in Opinion tagged Advertising, cause related marketing, consumer manipulation, Jason Russell, Joseph Kony, Kony2012, social media by Fritz BachenClick here to see Tim Costello and myself discuss on Ten’s Breakfast. Here is a 20 minute podcast on Joseph Kony and Jason Russell. It’s a discussion I had on ‘Sunday Nights with James O’Loghlin’, on ABC Radio. It holds no punches, in short I think the ‘Invisible Children’ movement is advertising at its worst, making a [...]
Read more...Kyle Sandilands: A Tragedy Set in Social Media
Posted Feb 05 in Opinion tagged ACMA, advertising standards, Kyle Sandilands, social media, socio-capitalisim by Fritz BachenKyle Sandilands, is in a very unfortunateposition. He is massively popular, yet widely disliked and no one wants to beassociated with him – especially those with something to sell. We live in a world where most entertainment is commercially funded. Whether we watch TV, listen to the radio,or something else – the entertainment we choose [...]
Read more...Social Media Suggestions: How to Charge TARPS into BANANAS
Posted Oct 02 in Opinion tagged social media by Fritz BachenCaption Added: Click to make big (but you should be able to read it anyway) Two key rules for social media are discussed in the article above originally printed in Adnews. It’s also the reason why everyone now refers to TARPS as BANANAS.
Read more...Cyber Bullying Happens To Adults Too
Posted Jun 05 in Opinion tagged anonymous comments, cyber bullying, social media by Fritz BachenInterestingly, Sean Cummins of ‘Best job in the world fame’ is talking at Mumbrella 360 on the anonymous blogger and the damage it they can cause. I hope his message gets heard. I wrote on the subject two years ago for The Punch here. The story attracted many comments, mostly telling me to ‘harden up’. [...]
Read more...The Most Hypocritical Post Ever
Posted Mar 14 in Opinion tagged blogs, social media, Twitter by Fritz BachenWith Twitter, blogs, social media, voice recorders, the ability to take photos and videos and pass them on iMovie and so on. It makes creating and sharing content so damn easy. This at first glance seems like a good thing. However, how much of it is really useful content? And how much of it is [...]
Read more...Some News on Naked and FBI Radio
Posted Dec 05 in Work tagged ask richard, BandT, emotional connection, FBi, social media by Fritz BachenQuick note to say Naked was happy with winning B&T‘s Specialist Agency of the Year, and Media Campaign of the Year for FBi radio The campaign was called ‘Ask Richard’ had a $0.00 media budget, and was driven primarily through social media. So to all of you who promote social media campaigns like ‘Ask Richard’ [...]
Read more...The Bastard Child of Social Media
Posted Oct 27 in Opinion tagged anonymous comments, antisocial media, social media by Fritz BachenI wrote a piece for The Punch that was uploaded today. The conversation that follows is more interesting than the actual article.
Read more...The Power of Social Media
Posted Sep 01 in Opinion tagged FBi, Kyle and Jackie O, Naked, social media by Fritz BachenOver the last three months something interesting has happened to the Sydney radio scene, largely due to the power of social media. One radio station, 94.5 FBI, has been saved. Whereas another, the high profile Kyle and Jackie O show (2Day FM) has been severely wounded. FBI asked Naked Communications to develop an idea that [...]
Read more...The Issues With Social Media
Posted Jan 20 in Uncategorized tagged social media by Fritz BachenRecently, we engaged people in a campaign through social media. Out of this has come loads of PR, loads of views, and loads of debate. There are a few points I want to make: 1. Don’t believe everything people say: Every focus group I’ve been to starts with ‘I don’t watch much TV’ and ‘Ads [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
