• Home
• Opinion
• Work
• Press
• Archives
• Links
• 

ALL POSTS TAGGED Uncategorized

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

Roland Barthes "Mythologies" and Consumerism in the Occupy Wall Street Movement

A student called Anthony emailed me asking he could write a post on my site about Occupy Wall Street.  I said yes here it is.  His name is Anthony Garcia he writes at www.onlinegraduateprograms.com what do you think? He’ll probably be incredibly famous one day. Students in online graduate programs andtraditional colleges read and discuss the [...]

Positive Consumption: A How To Guide

This article originally appeared in The Punch, earlier this week. Consumer spending is good, right? We are told in the media all the time to spend more, and we worry when “consumer confidence” is down. Why is that? In short, the answer is because we have a GDP to look after. The GDP (Gross Domestic [...]

Change T.A.R.P. To BANANA

If you work in advertising or media you will know about and have been baffled by the term TARP. It stands for Target Audience Rating Point (TARP) and is meant to be a meaningful way of suggesting how many TV spaces media buyers should purchase for the good of the brands they are working on. [...]

Have you ever met a grave digging masturbator?

Here’s my latest Adnews column. It’s written for those in advertising, but applicable to everyone – more or less. I was once interviewing a chap who used to go to graveyards, dig up dead peoples bones, stand and masturbate over them (I was working in prisons at the time). When interviewing him once he swung [...]

Adnews Article: Jan 2011. The need to rationalise our behaviour

So here’s something we all need reminding of, ‘nobody wants to see themselves as a monster’. This was never made more clear to me than interviewing sex offenders for court in a previous occupation. Sex offenders do not want to see themselves in a bad light and will therefore distort their own cognitions to make [...]

Naked Communications and Behaviour Change

Here is how The Australian‘s Lara Sinclair reported Naked’s focus on behaviour change, as reported on 13.12.10 PLANNING agency Naked Communications is repositioning itself as an agent of behavioural change. The positioning, which is based on some key tenets of behavioural psychology, was developed here and will be rolled out globally, according to Naked Australia [...]

Three brand positionings that are not

I love looking at communications and trying to understand the brand positoning that lies behind it (that is one of the things that makes me a little sad). Here are three brand positionings that I don’t think are brand positionings at all. Real Any time a brand tries to say ‘I’m the real one’ be [...]

Movember

This post is a request for money to help raise awareness for men’s health through Movember. You can stop reading now if this is not of interest. …still reading? Nice one, you may yet end up donating so be careful. I’ve dedicated my face to Movember this November. I am going to shave and be [...]

Since When Did The Ad Guy Become Respectable?

The other day I was presenting at a conference on sustainability, and wondered what I was doing there. I clock up more air-miles than a rare bald headed eagle, have an unsustainable lifestyle, and don’t own a rainwater tank. Don’t get me wrong I was flattered to be asked to talk, and trust I contributed [...]

Recent Posts

• I Resigned From Naked Communications
• Why Tony Abbott Going Silent: ABC News24 Interview
• Renault Clio Gets A Wet Willy
• Gruen from a Few Years Ago
• Don’t Be Afraid of The Science

Archives

Links

• Adbusters
• Adverblog
• American Psychological Society
• Aust. Psychological Society
• Cognitive Daily
• Consumer Psychology
• Daniel Kahneman
• FBI
• Geert Hofstede
• Jane McGonigal
• Jung Institute Zurich
• Malcolm Gladwell
• Michael Edwardson
• Psychology in the news
• Psychology Today
• www.albertellis.org