ALL POSTS TAGGED trends
My Top 5 Trend Predictions for 2014
Posted Dec 30 in Opinion tagged trend predictions, trends, trends 2014 by Fritz BachenThe 5 Big Trends for 2014: 1. Media agencies will invest more time and effort into writing meaningless trend predictions to prove their intelligence and insight abilities. The irony being that all of these trend predictions will basically cover the same material as each other. 2. The trend predictions from media agencies will be a [...]
Read more...Advertising Trends for 2012
Posted Jan 08 in Opinion tagged advertising 2012, branded content, consumer completion, Gamification, geosocial, trends by Fritz BachenSoI’m a week or two late with my predictions, but these are the big advertisingtrends I see happening in 2012. I’ll bediscussing these on ABC Radio tonight with James O’Loghlin. If you disagree then please let me know here,or call in tonight. The Context Advertisersare (slowly) coming around to the idea that all advertising is [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
