2013
My Top 5 Trend Predictions for 2014
Posted Dec 30 in Opinion tagged trend predictions, trends, trends 2014 by Fritz BachenThe 5 Big Trends for 2014: 1. Media agencies will invest more time and effort into writing meaningless trend predictions to prove their intelligence and insight abilities. The irony being that all of these trend predictions will basically cover the same material as each other. 2. The trend predictions from media agencies will be a [...]
Read more...Identifying the Constructs That Underlie the Concept of a Cool Person
Posted Dec 29 in Opinion tagged consumer psychology, cool, cool people, thesis by Fritz BachenSo it’s only 12 years late but here is my Masters Thesis. It’s published (of sorts) on Figshare.
Read more...The Last Word: Australian Creative
Posted Dec 24 in Opinion tagged Advertising, Australian Creative, Semisonic, The Last Word by Fritz BachenHere’s my last word as published in Australian Creative. It’s the last printed article for Australian Creative ever as they are stopping print editions next year. My favourite parts are the opening and closing paragraphs which I’ll write out here – the rest you can read by clicking on the image. “There are two lines [...]
Read more...Predictions for 2014
Posted Dec 24 in Opinion tagged 2014, advertising predictions, b&t by Fritz BachenHere are my predictions for 2014 as according to B&T There are a few things that will definitely happen in 2014. A) The magic of advertising will be called upon to help solve and comment on more issues that currently lie outside the definition of our industry. Conversely, as advertisers are called upon to do [...]
Read more...The Negativity Bias
Posted Dec 24 in Press tagged behavioural economics, negativity bias, podcast by Fritz BachenOut just in time for Christmas, a podcast of me talking about The Negativity Bias with James O’Loghlin on Sunday nights ABC Local radio. http://mpegmedia.abc.net.au/local/sundays/201309/r1169157_14831896.mp3
Read more...Podcast with Tony Delroy on ABC
Posted Dec 05 in Press tagged digital, digital advertising, modern marketing, tim burrows, tony delroy by Fritz BachenHere is a link to the podcast. Tim Burrows from Mumbrella joins Tim and I for a chat about the new generation of advertising. This is how Tony Delroy’s website describes it: Advertising today is smarter, more targeted and more scientific than ever before – and it’s continuing to evolve at a rapid pace. One [...]
Read more...The Negativity Bias: The most interesting Cognitive Bias?
Posted Dec 01 in Opinion tagged cognitive bias, consumer psychology, negativity bias by Fritz BachenI don’t know why of all the Cognitive Biases on offer I like this one the best. The Negativity Bias Did you know we have 6 primary emotions: Fear, disgust, anger, sadness, surprise, and joy. Perhaps the most striking thing about this list of our primary emotions is that only one is a positive [...]
Read more...Pantone: Colour of the Year,2014
Posted Nov 30 in Opinion tagged 2014, color of the year, colour, pantone by Fritz BachenI’m a little out of my depth on this one!
Read more...A New Venture
Posted Oct 19 in Press tagged by Fritz BachenEarlier this week I announced I’ll be joining CuminsRoss as Chief Strategy Officer. This is an exciting opportunity for me for reasons I’ve spoken about in The Australian, Mumbrella, Adnews and B&T. The Australian also said I was “one of the most creative thinkers and strategists in Australian advertising. Thanks for that, and all the [...]
Read more...I Resigned From Naked Communications
Posted Sep 29 in Press tagged Fritz Bachen, Naked Communications by Fritz BachenAfter 9 years at Naked I’ve resigned. I can still remember the first day meeting Mat Baxter and walking down from the cafe where we met to look at a potential office space for us to lease (we ended up taking it and staying there the whole time). I’ll write something a little more heartfelt [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
